Determining Your Perfect Position Essay Example | Topics and Well Written Essays - 1250 words

Determining Your Perfect Position - Essay Example It is natural for every business student to aspire to be a successful businessperson at a reputable organization. These positions could be of an entrepreneur, the chief-executive office, the departmental heads - marketing, sales, production, and finance or even the president and chief supervisor. Everybody has a different perfect position in mind; a different dream; I aspire to be an entrepreneur and start up a business of designer personal computers. The reason that I believe that the position of an entrepreneur and then the CEO of the organization once it is in existence is perfect for me is due to my personality and passion put together. The enthusiasm that I hold for designer personal computers is extraordinary; I want to pass on this fervor to other people too by opening up my own venture. An entrepreneur is somebody who takes major risks; he employs all the money that he has towards his business plan in the hope of earning profit. However, this profit could very well be major losses as well; the entrepreneur might be left with no capital by the end of the project. However, I am a very adventurous person by nature - risk taking and gambling is a part of everyone's life; taking risks for something one really desires is a positive risk. Also, I possess a high energy level, self-confidence and an awareness of passing time. I tend to make the best use of time that I have along with a managed awareness of my surroundings. These a re all the qualities that an entrepreneur should possess ideally, and with these qualities and commitment, I believe I can reach new heights as an entrepreneur myself. Leadership: The second prerequisite of a running an organization successfully at a certain position is 'leadership'; a leader is somebody who manages the entire organization and its operations, controls all activities, monitors each act and most importantly, motivates other employees to work for the progression of the organization. Employees tend to slack off and become uninterested in their job; it is the task of this leader to exhibit his leadership skills and talk these employees into working hard and become motivated. One of the most important jobs of the leader, who mostly is the manager, is to plan out a mission and then guiding and directing it to success (Thompson, Strickland, Gamble; 2008). Leadership Styles: The way a person plans to lead his organization of his subordinates depends on basically two things; firstly, his nature and personality attributes and secondly, the circumstances at hand and the type of organization he is running. There are several types of leadership styles - authoritative, participative, delegative, autocratic, charismatic, democratic, people oriented, task oriented etc (Glanz, 2002). However, the three main categories are 'authoritative/autocratic', 'participative/democratic' and 'delegative/free reign'. A leader can only be successful if he knows which side of this leadership to apply in which situations. 'Participative/democratic' is a style that focuses more on team work and building great interpersonal relationships with one's colleagues. Such a leader does not believe in ordering or bossing around his/her subordinates; this also gives birth to a level of respect among the team members. This strengthens the ease and comfort of sharing ideas and innovation techniques and negates the idea of suppressing one's suggestion in fear

Buyer Behavior Essay Example | Topics and Well Written Essays - 750 words

Buyer Behavior - Essay Example Globalization has contributed to the complete transformation of the fashion industry coaxing the fashion magazines to cater to a wider consumer base, and include articles, editorials and fashion insights which are globally competent and relevant. Vogue and Elle, are two of the oldest and most esteemed brands in the world of fashion which have the power to influence societal ideologies through their articles and depiction of women’s fashion. The magazines’ primary goal of catering to the huge female customer base, and their association with known international brands, by way of advertisements and sponsors, have contributed to the creation of a unique brand image. Clothes represent identity and the fashion magazines such as Vogue and Elle bank on their grasp on the industry, to promote their respective products by indulging in aspirational marketing tactics, and endorsing the concept of self-esteem and image of their female consumers (Tungate, 2008; Easey, 2009). Fashion, in contemporary times has assumed greater significance, and has become an inevitable part of our cultural identities. Clothes today are not mere pieces of garment but symbols of one’s self-image, personality, status and values as well (Craik, 2009). Recently there has been a slight shift in the target market segment for fashion magazines, which initially catered to a young female consumer. Due to changing cultural ideologies, the concept of fashion which was invariably associated with youth and beauty, has now begun to accommodate a wider age group, as is apparent from the marketing strategy of Vogue. Beauty and fashion are no longer restricted to age younger age groups. High end magazines such as Vogue for instance, are breaking this cultural conundrum by catering to women... The study of consumer behaviour that is presented in this essay helps the management in establishing a marketing strategies and in marketing their products to the specific target markets identified in the process. As observed in the case of Vogue and Elle magazines, that are used as examples in this essay, the fashion magazines mostly cater to high end fashion conscious female consumers, hence the target market for both the magazines, more or less, comprise of consumers with similar characteristics. The buying behaviour of the consumers is influenced by their perception of self, which is used as a fundamental frame of reference while buying any brand or a product. The final decision to buy a product is influenced by matching this self image with the qualities endorsed by the brand. The premier fashion magazines, have also included innovative marketing tactics, that were described in the essay, such as including intelligently scripted editorial sections, and simultaneously retaining t heir lavish fashion spreads by way of adverts featuring high end lifestyle brands such as perfumes. Almost all the fashion magazines bank on the revenues from advertising as their primary source of cash inflows, their brand positioning and market segmentation strategies, are of key significance to both the fashion stalwarts. In conclusion, the researcher states that Vogue and Elle, have so far successfully stayed afloat in the industry which is growing at a rapid rate, thus indicating their successful marketing strategies.