Self Identity An Integral Aspect Of Human Beings

Self-identity has always been an integral aspect of human beings, allowing individualism and variety among the human race. However, difficulties in finding self-identity have been extremely common, especially towards the end of youth. Many families have set expectations on how an adolescent should behave. This may generate self-doubt upon the teenager and eventually result in unwanted conflict when the expectations cannot be achieved. Associating with influences from family members, many young adults have also experienced a negative interaction with peers due to contrasting personalities. The environment shared with the peers may become hostile, forcing a change, in a desperation to fit in. Society has taught young people that disobeying†¦show more content†¦Similar to the barrier that Tim’s influence had on Griff, the lyrics of the song performed by the Beatles, She’s leaving home (1967), explains of a young person leaving home at the point of view of the pare nts, ‘She (what did we do that was wrong) Is leaving (we didn’t know it was wrong) Home (fun is the one thing that money can’t buy), Something inside that was always denied for so many years. Bye bye.’ The parents of the daughter are upset, believing that they have done nothing wrong. Although the influence on the daughter may have been positive, the daughter struggled to conform, resulting in with her leaving with the reason that she was not being herself due to the lack of ‘fun’. Influences from family members may help positively, however, it can certainly be restrictive on the individual’s self-identity and may become a difficult obstacle to overcome. Young people have always interacted with peers around the same age group. Many of these interactions may become difficult for an individual due to personality differences. In the film, Griff the Invisible (2010), Tony bullies Griff at work for being shy and awkward, ‘So, Griff, I don’t like weird fucked-up freaks making me look like a dick in front of my friends. You wouldn’t understand that because you don’t have any friends.’ This is an extreme example of a bullying and threatening from a peer due to theShow MoreRelatedWhat Is The Self?928 Words   |  4 PagesWhat is the self? According to Gaynesford in his book, The Meaning of the First Person Term, the philosophy of self defines the essential qualities that make one person distinct from all others. There have been numerous approaches to defining these qualities. The self is the idea of a unified being which is the source of consciousness. Moreover, this self is the agent responsible for the thoughts and actions of an individual to which they are ascribed. I believe there are two separate identitiesRead MoreThe Standpoint Theory On Human Relationships1730 Words   |  7 Pagesapproach that seeks to demystify subjects concerning human relationships. Such relations occur within diverse environments that influence though processes and the subsequent perception of life. Further, this body of knowledge regards the manner in which authority is vested in individuals within various forms of social systems. The standpoint theory provides that individual perspectives are molded by their experiences. Additionally, this touches on the aspects of people’s political environments as they striveRead MoreThe Is Human Flourishing : An Effective Level Of Self Acceptance And Confident After A Long Journey1159 Words   |  5 PagesAchieving a level of self-acceptance and confident after a long journey of trying to find out who you are as a person may not be the hardest part. Right now in society there are still issues of discrimination that exist for people who are just trying to be themselves. In Maryland, transgender people are currently not protected under statewide anti-discrimination laws. Currently, people are being fired, refused work, denied housing, education and they often suffer harassment or violence just becauseRead MoreTechnology And Its Impact On Society915 Words   |  4 Pagesstate of protection and security. Society values divides among groups to create superfluities that enabled mankind to live on and grow. Although neutral by itself, the manner in which technology is structured reflects the ideals of society which is self-preservation through the division of labour. By observing the work structures based on a global scale, discrete scale and gender, it can be shown how the coevolution of society and technology reflects the past ideals of based on the division of resourcesRead MoreSocial Psychology And Social Justice1322 Words   |  6 Pagestoday. A challenging aspect of this topic is a lack of consensus among scholars with r egards to its definition. Moreover, understandings of social justice require integration of individual, group, and system level insights. Holding a balance between subjective and objective experiences with respect to what construed as just is essential. Understandings gained from research would assist researchers to identify obstacles to fair community including selfishness, laziness, human tendency to dehumanizeRead MoreHow Consumerism Is A Human Behavior777 Words   |  4 PagesThe impact of consumerism is a human behavior stimulating a multitude of neurological functions of individuals globally. The behaviors have been classified in both positive and negative terms dependent on perspective and severity. The neurological connection will be examined through similarities between compulsive shopping and illicit drug addiction, the relationship between brand recognition and attachment, as well as the effect of estimating value in material objects compared to life experiencesRead More Shades Of Black : Diversity1545 Words   |  7 PagesBlack: Diversity in African-American identity by William Cross Cross’ book Shades of black: diversity in African-American identity (1991) depicts a perceived metamorphous of black identity through five stages of development—his ideologies are now termed as the Nigrescence theory. In simple terms, this philosophy refers to the process of becoming Black. It also demonstrates daily struggles that the black community may have in developing a healthy personal identity. Over the years, many authors attemptRead MoreDem 211 Essay1433 Words   |  6 Pagesï » ¿DEM 211 Approaches to Enable Rights and Choices for Individuals with Dementia whilst Minimising Risks 1 1.1 Key legislation: relevant sections from current legislation, eg Human Rights Act 1998, Mental Capacity Act 2005, Mental Capacity and Deprivation of Liberty Safeguards 2005, Adults with Incapacity (Scotland) Act 2000, Mental Health Act 2007, Disability Discrimination Act 1995, Safeguarding Vulnerable Groups Act 2006, Carers (Equal Opportunities) Act 2004, No Secrets’ – government policy documentRead More Divinity, Sexuality and the Self in Whitman’s Song of Myself1243 Words   |  5 Pagesnbsp;Divinity, Sexuality and the Self in Whitman’s Song of Myselfnbsp;nbsp;nbsp; nbsp; nbsp;Through his poetry, Whitmans Song of Myself makes the soul sensual and makes divine the flesh.nbsp; In Whitmans time, the dichotomy between the soul and the body had been clearly defined by centuries of Western philosophy and theology.nbsp; Today, the goodness of the soul and the badness of the flesh still remain a significant notion in contemporary thought.nbsp; Even Whitmans Read MoreHow Dance Reflects Culture1224 Words   |  5 Pagesof all human cultures throughout history. Dance tells us something about the way people think, what they feel and who they are. Dance is commonly defined as a form of human expression through body movement. But dance simply cannot be reduced merely to just movement. There are a number of theoretical definitions of dance either classifying it as a conscious way of rhythmic movements of the body in a defined bounded space or a specific art movement, based on the expressive moves of the human body. However

A Room of Ones Own by Virginia Woolf Essay - 2187 Words

Virginia Woolf, a founder of Modernism, is one of the most important woman writers. Her essays and novels provide an insight into her life experiences and those of women of the 20th century. Her most famous works include Mrs. Dalloway (1925), To the Lighthouse (1927), Orlando: A Biography (1928), The Waves (1931), and A Room of Ones Own (1929) (Roseman 11). A Room of Ones Own is an based on Woolfs lectures at a womens college at Cambridge University in 1928. Woolf bases her thoughts on the question of women and fiction. In the essay, Woolf asks herself the question if a woman could create art that compares to the quality of Shakespeare. Therefore, she examines womens historical experience and the struggle of the woman artist.†¦show more content†¦After doing some research she finds so little data about the everyday lives of women that she makes up their existence imaginatively. She thinks about the successful women novelists of the 19th century and reflects on the importance of tradition to an aspiring writer (Woolf 23). Woolf uses fiction to replace gaps in the factual record to stand up to the biases. Fernham represents the institution of the womens college. The founding of the womens college involved a discouraging effort to raise enough financial and political support. Male universities have been continually and generously supported for centuries. So why have women always been so poor? She thinks about how different things would have been if only Mrs. Seton and her mother and her mother before her had learnt the art of making money and had left it for the education of their daughters (Woolf 22). Law and custom stopped those women from having any legal property rights at all; they were themselves considered property. Woolfs thesis is that a woman must have money and a room of her own if she is to write fiction. These are the basic material and social conditions in which achievement becomes possible (Roseman 17). She hopes to settle the problem of women and fiction objectively, rejecting that women are naturally inferior to men. Woolf frequently returns to the material details of the situations: the food that was eaten, money that was spent, comfort of theShow MoreRelatedA Room Of One s Own By Virginia Woolf1337 Words   |  6 PagesWoolf, V. (1929). A room of one s own. New York: Harcourt, Brace and Co ‘A Room of One’s Own’ by Virginia Woolf, is a feminist text. It is an extended essay, written in a fictional form, however although this book is narrated by a fictional character and narrative, it highlights and discusses the non-fictional reality of women being subordinate to men. The fictional character â€Å"I† narrates the books main topic of women and fiction; Call me Mary Beton, Mary Seton, Mary Carmichael or by any name youRead MoreA Room Of One s Own By Virginia Woolf1325 Words   |  6 Pagesâ€Å"it determines the mental and physical health of a women, how the society effect it. In A Rooms of One’s Own by Virginia Woolf it basically represents the gender inequality in every aspect of life. Both A Rooms of One’s Own and â€Å"The Yellow Wallpaper† have a different kind of approach but both of them have a same basic core or problem which is women oppression. In A Rooms of One’s Own by Virginia Woolf the writer was thinking about her speech which she is supposed to give on women and fictionRead MoreA Room Of One s Own By Virginia Woolf1545 Words   |  7 PagesA Room of One’s Own In the novel, â€Å"A Room of One’s Own†, the author Virginia Woolf uses stories of interruptions which occur during a short period in a Mary’s life. The narrative tactic of interrupting this lady’s thought processes was used to explain a point about the nature of truth as well as to support the overarching argument that a woman needs a room of her own. The ability of women to write depends on their perceptions, but the barriers and blockades in the world prevent a woman from writingRead MoreA Room Of One s Own By Virginia Woolf : Creating A Voice For Women1445 Words   |  6 PagesVirginia Woolf: Creating a Voice for Women Virginia Woolf, a notable English writer, presented an exceptional essay, A Room of One’s Own, which focuses on women straying away from tradition and focusing on their independence. With Woolf’s creative ways of thinking, her essay also correlates with Kate Chopin’s short story â€Å"The Story of an Hour† and Alice Munro’s short story â€Å"The Office.† A Room of One’s Own emphasizes three major points, creating an image for women: gender inequality, a woman havingRead MoreKate Chopin And Virginia Woolf s A Room Of One s Own Essay1254 Words   |  6 PagesThrough their works, Kate Chopin and Virginia Woolf were able to portray a certain relationship between women and society. While some literary pieces are optimistic towards women, others are not. In this case, The Awakening, a novella written by Kate Chopin, focuses on the inner battle that the main character Edna faces throughout her life. On the other hand, Virginia Woolf’s A Room of One’s Own, discusses ideas related to gender inequality. Both women seem to be facing inner turmoil that correlatesRead MoreVirginia Woolf: Just a Misunderstood Women948 Words   |  4 PagesVirginia Woolf can be considered one of the most influential authors of her time, she has helped pave the way for the female gender for generations, and possibly generations to come. Using her feminist approach to get her voice heard, Virginia Woolf was able to get her point across in a powerful yet meaningful way. My research of Virginia Woolf involved looking at her life to determine why she turned out the way she did, and why she wrote the way she wrote. From her early childhood, Virginia WoolfRead MoreDifferences Between Virginia Woolf And A Room Of Ones Own And The Yellow Wallpaper792 Words   |  4 Pages Virginia Woolf’s â€Å"A Room of One’s Own† and Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† explore a woman’s access to personal and physical space. Woolf stresses the importance of seclusion, while Gilman challenges the confinements of enforced isolation. The rooms in both stories represent women’s lack of autonomy and emotional and economic freedom. Thematically Woolf and Gilman speak to the infantilizing of women. Both of these authors use physical space as a metaphor for the ways that womenRead MoreAnalysis of the Position of Women in Woolfs A Room of Ones Own and Marmons Yellow Woman765 Words   |  3 PagesA Room of Ones Own by Virginia Woolf is part of a series of significant prose of the British writer dealing with the condition of women in a time, beginning of the 20th century, when the issue of equality between men and women was a taboo issue in the society. The essay, structured into chapters, has a rather interesting and at the same time comprehensive approach on the subject; in order to make it digestible for the reader and her audience, Woolf envisaged a play upon imagination and thus usedRead MorePrevalence Of Feminism During The Victorian Era And Mary Wollstonecraft s A Room Of One s Own And Wollstonecraft1610 Words   |  7 Pagesthough Virginia Woolf’s works are considered a part of the Victorian Era and Mary Wollstonecraft’s as a part of the Enlightenment Era, both women are very well-known feminist writers. Even today they are respected not only for their literature but also what they had used their literature for. They had used their literature to express how they saw women in regards to the predisposed assumptions society placed on them. In fact, similar topics on feminism can be found between Woolf’s A Room of One’sRead MoreEssay about Virginia Woolf’s A Room of One’s Own: Women and Fiction1159 Words   |  5 Pagesvoice as a woman. Although this may be true, writer Virginia Woolf made her life mission to help women find their voice as a writer, no gender attached. She believed women had the creativity and power to write, not better than men, but as equals. Yet throughout history, women have been neglected in a sense, and Woolf attempted to find them. In her essay, A Room of One’s Own, she focuses on what is meant by connecting the te rms, women and fiction. Woolf divided this thought into three categories: what

Research on Synthesis

Questions: 1. A statement of common themes addressed in each of the three articles? 2. A statement of the conclusions that can be drawn when the articles are taken together as a single entity. What is the overall message of the group of articles? Answers: 1. A statement of common themes addressed in each of the three articles The main theme from the three articles is the importance of leadership role. All the three articles revolve around the leadership topic and task about the positive, negative, types and impact of leadership role among the students. From the given three articles, one can generalize that there are three building blocks of being a good leader one is the ability to create and assemble stakeholders around an imparted vision, secondly, the capacity to guarantee viable interpretation of that vision into cement results; and lastly a commitment to uprightness and morals and the act of responsibility. From the article of Lilienfeld et al., (2012), one thing is clear that being a leader doesnt mean that everything will always be right. There exist both the successful and unsuccessful factors that have to be always taken care of. Some of the positive aspects can be that leadership can be invaluable to organizations if leaders have the capacity to delegate errands proficiently and build laborer be nefit. Great leaders have the capacity to focus the qualities and shortcomings of diverse workers and representative work as needs be. Then again, insufficient leadership can lessen benefit. For instance, if a director chooses to remain quiet about simple errands and agents troublesome assignments to representatives, it could bring about problematic productivity. Sound leadership can enhance employees spirit and make laborers more faithful to the organization (Tourish, 2014). Loyal employees believe their leaders and may be ready to work harder and stay with the organization when challenges are out of hand. The negative aspects to describe can be leadership can be a drawback in business is that authority itself is not a gainful movement. While investing time driving and teaching employees is fundamental to verify that they perform their obligations well, directors don't really create products or administrations while going about as leaders (Franke and Felfe, 2011). Successful authority is vital to an association's prosperity. Leaders can make various moves to help keep ventures from failing. In request to run the associations smoothly, successfully and productively, the most critical and esteemed element associations need is Human assets. The accomplishment of an association relies on upon the tireless, faithful and concerned directors and representatives. Leaders must have energy for their work with the goal that it spreads to those whom they administer. That includes leaders having faith in the organization in which they work. Leaders must make clear and particular objectives and goals, have the capacity to impart those, and verify that the objectives are measurable (Maddock and Viton, 2008). A leaders needs to unmistakably impart what is required. If that the worker does not comprehend what to do, then the activity is situated up for failure. "Leaders need to be considered responsible to the association for results, arrangement must be respo nsible to the results, and the representatives must be responsible for their activities" (Newcomb, 2005). Leaders attempt to rouse their adherents through extraneous rewards. Leaders can likewise act by depending on dynamic administration by exemption which happens when the leaders screens adherents to guarantee missteps are not made. These types of leaders are generally termed transactional leaders. Leaders who have a strong impact on his or her followers in looking at their eagerness toward oneself for the benefit of the group and serves to create followers initiative capacities through guiding, tutoring, and by giving support to the followers are characterized as transformational leaders (van Eeden, Cilliers and van Deventer, 2008). These kinds of leadership traits and qualities should be taught to the students of management and school students who are the future business man and woman. Educational leadership has a basic part in the change of society, and for change to happen, powerful leaders are key (Bisschoff, 2005). Alongside the boundless conviction that the nature of initiative has a huge effect to class and understudy results, there is additionally expanding recognition that compelling school leaders and directors must be created in the event that they are to give the best conceivable training to their learners (Odom, Boyd and Williams, 2012). In this manner, the teachers ought to attempt to fuse real life cases which students can create qualities of leadership from their childhood itself. 2. A statement of the conclusions In conclusion, it can be stated that from the three articles it is quite clear that leaders has a strong role to play. The leadership qualities have to build in a person right from his/her education days. Thus, the teachers or the educators need to create link between their teaching, students a leadership that helps the students to develop interest and skills about leadership. Leader is needed in every association at each level, the achievement then again disappointment of an association relies on upon the nature of initiative especially from top administration. They have different characteristics either they have be transactional in nature or transformational in nature References Bisschoff, T. (2005). Book Review: Developing Educational Leadership. Educational Management Administration Leadership, 33(4), pp.487-488. Franke, F. and Felfe, J. (2011). How does transformational leadership impact employees' psychological strain?: Examining differentiated effects and the moderating role of affective organizational commitment. Leadership, 7(3), pp.295-316. Lilienfeld, S., Waldman, I., Landfield, K., Watts, A., Rubenzer, S. and Faschingbauer, T. (2012). Fearless dominance and the U.S. presidency: Implications of psychopathic personality traits for successful and unsuccessful political leadership. Journal of Personality and Social Psychology, 103(3), pp.489-505. Maddock, G. and Vit, R. (2008). Why Companies Lack Successful Innovation. [online] Businessweek.com. Available at: https://www.bloomberg.com/bw/stories/2008-12-02/why-companies-lack-successful-innovationbusinessweek-business-news-stock-market-and-financial-advice [Accessed 20 Mar. 2015]. Newcomb, K. (2005). Transformational Leadership: Four Keys to Help You and Your Organization. Debt 3, 20(6), p.34. Odom, S., Boyd, B. and Williams, J. (2012). Impact of Personal Growth Projects on Leadership Identity Development. Journal of Leadership Education, 11(1), pp.49-63. Tourish, D. (2014). Leadership, more or less? A processual, communication perspective on the role of agency in leadership theory. Leadership, 10(1), pp.79-98. van Eeden, R., Cilliers, F. and van Deventer, V. (2008). Leadership Styles and Associated Personality Traits: Support for the Conceptualisation of Transactional and Transformational Leadership. South African Journal of Psychology, 38(2), pp.253-267.

Market Integrated Communication Capability -Myassignmentghelp.Com

Question: Discuss About The Market Integrated Communication Capability? Answer: Introduction The report is based on the marketing plans that are needed to be formulated while promoting a product. A proper marketing plan along with a marketing mix analysis is needed in order to remain competitive in the market (Luxton, Reid Mavondo, 2015). For the purpose of this, a particular product of McLaren has been considered. McLaren is one of the leading manufacturers of cars in Australia and the world. The car selected for the report is the McLaren570GT. The report provides the steps required for creating a marketing plan. An analysis of the competitors along with a SWOT analysis is conducted in the report. The mission, marketing and financial objectives of McLaren are analysed and based on it action plans are derived in order to implement it. Strategies related to the marketing mix and digital marketing communication plan are discussed in this assignment. Furthermore, the report also analysis ways to implement and control marketing plan. Marketing plan steps According to Hollensen, (2015), in order to formulate a proper and effective plan for marketing, it is necessary that the managers of a company approach a systematic method by which the marketing plan can be formulated. The approach needs to be based on a proper analysis of the market. In this regard, it is necessary to approach the market by formulating a proper plan. Hence, the first step required for formulating a plan includes a proper analysis of the situation (Blakeman, 2014). The situation in the market along with the situation that exists within an organisation needs to be analysed minutely before formulating a plan. Based on the financial and resource capacity of an organisation the plan can include innovation of products. The factors that affect the growth of market need to be analysed in order to predict the future possibilities of the market. The second step involves the identification of target audience. Armstrong et al., (2015) stated that targeting a bunch of customers is necessary in order to make the product as per requirement. In this regard, the lifestyle, culture, tastes and nature of the customers are taken into consideration. This can be done by conducting a survey and understanding the region of business. The third step involves the listing of goals. Every organisation has a set of goals that they need to execute in order to gain a competitive advantage. The goals remain constant and every department of an organisation undertake goals to achieve it. In this regard, the marketing goals need to be formulated depending upon the competency of the organisation. The formulation of goals is an important aspect of an organisation, as without it the employees cannot achieve the level of output (Wood, 2014). The goals need to be long-term as well as short-term goals depending upon the work breakdown structure of the orga nisation. The fourth step is the development of marketing communication strategies and finding out suitable tactics to implement them. This is an important aspect of a marketing plan as after the manufacturing of the products it is necessary to promote it. The promotional strategies that are adopted by the organisations can vary depending upon the financial capability and the target audience. According to Chernev, (2015), communication can help in reaching the customers and thereby increasing the reputation of the organisation. In order to execute this in a proper manner, it is necessary to carry out a proper marketing strategy suitable for the promotion of the product. The final stage in the marketing plan includes the setting of the budget. The marketing budget needs to be set keeping in mind the financial condition of the company. This is another important aspect of the marketing department of an organisation consist of a series of elements that need to be solved in a systematic manner. Mor eover, the budget of the company also needs to be analysed before setting the marketing budget (Huang Sarigll, 2014). Thus, the marketing plan needs to be made keeping in mind these factors and following the factors in a systematic manner. Analysis of SWOT and competitors Strength Strong value base Global leader Innovative technology Weakness High maintenance cost High competition from the market Limited parts available Opportunities Developing hybrid and luxurious cars Expansion into emerging markets Increases income Threat Government policies Cost of fuel Competitors in the vehicle industry Table 1: SWOT Analysis (Source: Created by author) After analysing the SWOT of McLaren570GT, it can be said that due to the strong value base and being a global leader, the car can launch itself in the market and remain competitive. The application of new and innovative industry in the market can help the car to maintain its reputation and remain as one of the leading sports cars in the market. However, there are certain weaknesses that may expose the car into the market. One such weakness is the cost of maintaining the car. Bull et al., (2016) stated that due to the expensive and valued nature of the cars, the cost of maintaining it is high. This results in more expense in trying to repair the car at every moment. The fact that McLaren570GT uses innovative methods and technically advanced products makes it difficult for the people to replace damaged parts. Despite the weaknesses, Ritter, (2014) stated that McLaren570GT have opportunities to expand into emerging markets. The fact that the cars are usually luxurious can increase the interest of the people. In the light of this, it can be said that the threats of the company can hinder its progress in the market. McLaren faces stiff competition from other global and renowned car manufacturers. Among the competitors of McLaren570GT includes the Porsche 911 Turbo S, Audi R8 plus, Mercedes AMG GT S and Jaguar F-Type R (Percy, 2014). These cars provide similar or more advanced features than McLaren570GT with a price tag that can be afforded by many people. Hence, the competition from these cars can result in McLaren missing from the competitiveness of the market. Thus, the manufacturers of the car need to identify ways through which the competition can be removed. A proper marketing plan can help in eradicating the threats caused from the competitors. Mission The mission of McLaren is to dominate the automobile industry in the world. In the modern day, the car has dominated the racing world and is ranked at the top in terms of innovation and quality of cars that are manufactured. With the introduction of McLaren570GT in the market, the company can aim to build cars that normal people are capable of purchasing. In this regard, the target customers need to be people away from the area of sports (Mclaren.com, 2017). Thus, the mission statement of the company includes the manufacturing of luxurious and pocket-friendly cars that also aim at maintaining the sustainability in the environment. Marketing and Financial objectives Marketing objectives To promote the car in a manner that attracts the customers To increase the sales of the car To improve relations with the customers Financial objectives To ensure the growth of revenue To formulate strategy in order to increase cash flow To extract income from diverse revenue base Marketing mix strategy and digital marketing communication plan According to Gagnon, (2016), the marketing strategy consists of the four major elements of marketing mix. These include the product, price, promotion and place. In order to incorporate, these elements into the business it is necessary that the managers maintain a proper analysis of the market. These elements are essential in order to increase the sales of a product and make it competitive in the market. In the case of McLaren, the launch of McLaren570GT can prove to be an important factor for the company. This is because the demand for sports car vehicles saw a considerable rise in the market. As per reports, it is evidence that the increase in sales of cars has risen from 1654 to 3286 within a year. Hence, in order to maintain competitiveness and ensure that McLaren570GT beat its competitors, it is necessary that the company sale the car from a place that can be easily accessed by the people. The price of the car needs to be reduced in order to provide people with an opportunity to purchase the cars. Hanssens et al., (2014) commented that the sales of cars have increased to 26.3% for the month of May 2017. In this regard, it is necessary for the company to promote the sales of the vehicle in an effective manner. In this regard, the use of digital marketing communication is important wherein the company can reach its target customers via a social network. However, a proper plan needs to be implemented in order to reach the customers. McLaren can use the advertising and PR as the most effective mode of marketing communication. The ability to reach people via these mediums c an help in gaining a competitive advantage. Davari Strutton, (2014) stated that in order to implement this strategy, McLaren570GT need to ensure that proper financial stability is maintained. This is because advertising and PR campaign require financial capability as it involves an innovative method and engaging of people. Action plans to achieve marketing and financial objectives Marketing objectives To promote the car in a manner that attracts the customers Action Responsible person Start date Due date Resources Hazard forecast Outcome Set up advertisements in digital media and on roads Advertising managers NIL NIL Employees capable of making attractive advertisements Lack of finance Knowledge among people about product Table 2: Marketing objective 1 (Source: Created by author) To increase the sales of the car Action Responsible person Start date Due date Resources Hazard forecast Outcome Promote the car and reduce the prices Managers NIL NIL Proper technicians and finance manager Growing competition in the market Increase in profitability Table 3: Marketing objective 2 (Source: Created by author) To improve relations with the customers Action Responsible person Start date Due date Resources Hazard forecast Outcome Promote the product and provide proper after sales service Technicians and managers NIL NIL Employees with good communication skills and technical expertise Lack of technicians Increase in loyalty of the customers Table 4: Marketing objective 3 (Source: Created by author) Financial objectives To ensure the growth of revenue Action Responsible person Start date Due date Resources Hazard forecast Outcome Manage the finances by cutting out extra expense Financial manager NIL NIL Efficient and skilful employees Excess expenditure while innovating a product Innovate more in the future Table 5: Financial objective 1 (Source: Created by author) To formulate strategy in order to increase cash flow Action Responsible person Start date Due date Resources Hazard forecast Outcome Increase the sales of cars along with other necessary parts of a car Salesperson and financial manager NIL NIL Abundance store of spare parts and employees with good sales skill High rate of cars may lead to fewer sales Increase in profitability Table 6: Financial objective 2 (Source: Created by author) To extract income from diverse revenue base Action Responsible person Start date Due date Resources Hazard forecast Outcome Invest in multiple domains in the field of automobiles Managers and investors NIL NIL Financial managers, innovative tactics and a proper PR May lead to loss for the company Opportunity to expand into international market Table 7: Financial objective 3 (Source: Created by author) Implementation and control of marketing plan According to Lando, (2014), the marketing plan needs to be formulated based on the strategies that are adopted by the organisation. In the case of McLaren570GT, the implementation and control of marketing plan need to be done by the managers. The managers need to identify the best plan that is suitable for the organisation and for the promotion of the product. In this regard, the control of the market plan needs to be monitored by the departments responsible for executing the plans (Parente Strausbaugh-Hutchinson, 2014). This can help in achieving the objectives of McLaren. Thus, it can be concluded that McLaren needs to follow a systematic approach in order to formulate a proper marketing plan. The SWOT analysis of the company can help it to determine the level of competencies that exist in the market. In this regard, the car can be developed depending upon the level of comfort that it can provide to the people. The objectives of the company can be attained by proper monitoring of the employees and analysing the external environment in a proper manner. Reference Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, 99-111. Chernev, A. (2015).The marketing plan handbook. Cerebellum Press. Davari, A., Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.Journal of Strategic Marketing,22(7), 563-586. Gagnon, E. (2016). The Marketer's Action Plan (MAP): Six Steps to Developing Effective Marketing Plans in B2B Marketing Programs.International Management Review,12(2), 56. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), 534-550. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors, pp. 113-132 Lando, A. L. (2014). The critical role of crisis communication plan in corporations' crises preparedness and management.Global Media Journal,7(1), 5. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46. Mclaren.com. (2017).Cars.mclaren.com. Retrieved 18 September 2017, from https://cars.mclaren.com/sports-series/570gt Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Ritter, J. (2014). " What is the role of marketing in strategic planning"?.The Business Management Review,4(4), 88. Wood, M. B. (2014).The marketing plan handbook. Pearson.